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The IAB Tech Lab Publisher Ad Blocking Primer outlines the range of communications and response tactics available to publishers to connect with visitors who have downloaded ad blocking software. The goal is to give consumers a clear understanding of how ad blocking affects the free content value exchange. Consumers can then make an educated choice as to whether or not to turn off ad blocking to access free content or select another option.
The primer identifies DEAL (Detect, Explain, Ask, and Lift or Limit) as a recommended approach for publishers to connect with ad blocking consumers through a step-by-step process:
To access the IAB Tech Lab Ad Block Detection Code, please visit this linkShopping Mint 42cm pig lady Tote 10 guinea HippoWarehouse Bag Crazy Gym x38cm Beach litres wqA1OgX.